Blog

Entertaining Digital Signage — next-gen visitor engagement technology for retail spaces!

Identity Invest Group, a leading national DOOH operator with over 20 years of experience in building, managing, and developing digital media systems in physical retail, has created the concept of Entertaining Digital Signage — a blend of technology, design, interactivity, and emotion that transforms traditional digital screens into a true space for communication.

Rethinking marketing strategy for travel-focused brands — the unseen touchpoint

Expanding horizons - the first media project by Identity Invest Group in the UK

June 27, 2025

Is there an alternative to massive budgets in outdoor advertising? Nationwide retail and Digital Indoor study – WOG and OKKO petrol stations (Part 2)

This series of publications is dedicated to alternative media platforms in the Out of Home segment, studying the audience of Ukrainian retail, and its behavioural analysis

February 19, 2020

Is there an alternative to massive budgets in outdoor advertising? Nationwide retail and Digital Indoor study – Epicentr K Shopping Centre (Part 1)

The exclusive article by Dmytro Smolanov, CEO of Identity Invest, based on a nationwide study of retail and Digital Indoor advertising

February 12, 2020

Genetic сode of the сity

Why does the print outdoor advertising market have such scale in our country?

April 26, 2018

Out-of-Home Media and Targeting

Marketers overlook it, agencies keep silent, and market leaders avoid the details

September 26, 2019

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Identity Invest LLC

UNIT.City Business Park
B10, office 216
Kyiv
Ukraine
02000

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Identity Invest UK LTD

(correspondence only)
Gibbons Farm
Stokenchurch
Buckinghamshire
HP14 3UR

Prefer to talk? Call us! 🙋‍♀️

2025 – © All Rights Reserved

Privacy Policy. IDENTITY INVEST LLC

Come and say “Hi!”

👋

Identity Invest LLC

UNIT.City Business Park
B10, office 216
Kyiv
Ukraine
02000

Open map

Identity Invest UK LTD

(correspondence only)
Gibbons Farm
Stokenchurch
Buckinghamshire
HP14 3UR

Prefer to talk? Call us! 🙋‍♀️

2025 – © All Rights Reserved

Privacy Policy. IDENTITY INVEST LLC

Come and say “Hi!”

👋

Identity Invest LLC

UNIT.City Business Park
B10, office 216
Kyiv
Ukraine
02000

Open map

Identity Invest UK LTD

(correspondence only)
Gibbons Farm
Stokenchurch
Buckinghamshire
HP14 3UR

Prefer to talk? Call us! 🙋‍♀️

2025 – © All Rights Reserved

Privacy Policy. IDENTITY INVEST LLC