Blog
Entertaining Digital Signage — next-gen visitor engagement technology for retail spaces!
Identity Invest Group, a leading national DOOH operator with over 20 years of experience in building, managing, and developing digital media systems in physical retail, has created the concept of Entertaining Digital Signage — a blend of technology, design, interactivity, and emotion that transforms traditional digital screens into a true space for communication.
Rethinking marketing strategy for travel-focused brands — the unseen touchpoint
Expanding horizons - the first media project by Identity Invest Group in the UK
June 27, 2025
Is there an alternative to massive budgets in outdoor advertising? Nationwide retail and Digital Indoor study – WOG and OKKO petrol stations (Part 2)
This series of publications is dedicated to alternative media platforms in the Out of Home segment, studying the audience of Ukrainian retail, and its behavioural analysis
February 19, 2020
Is there an alternative to massive budgets in outdoor advertising? Nationwide retail and Digital Indoor study – Epicentr K Shopping Centre (Part 1)
The exclusive article by Dmytro Smolanov, CEO of Identity Invest, based on a nationwide study of retail and Digital Indoor advertising
February 12, 2020
Genetic сode of the сity
Why does the print outdoor advertising market have such scale in our country?
April 26, 2018
Out-of-Home Media and Targeting
Marketers overlook it, agencies keep silent, and market leaders avoid the details
September 26, 2019
