Blog

Brands often plan their strategies on the assumption that shoppers arrive with a list and simply tick items off one by one. In reality, shopping rarely works that way

Dmytro Smolanov, CEO and Founder of Identity Invest Group, in an interview with the Retail Association of Ukraine

In November 2025, Identity Invest Group once again joined Effie Awards Ukraine, one of the most important events in the advertising industry. As in previous years, we took part in the exhibition area with our own technology stand powered by Entertaining Digital Signage

Expanding horizons - the first media project by Identity Invest Group in the UK

Identity Invest Group, a leading national DOOH operator with over 20 years of experience in building, managing, and developing digital media systems in physical retail, has created the concept of Entertaining Digital Signage — a blend of technology, design, interactivity, and emotion that transforms traditional digital screens into a true space for communication.

This series of publications is dedicated to alternative media platforms in the Out of Home segment, studying the audience of Ukrainian retail, and its behavioural analysis

The exclusive article by Dmytro Smolanov, CEO of Identity Invest, based on a nationwide study of retail and Digital Indoor advertising

Why does the print outdoor advertising market have such scale in our country?

Marketers overlook it, agencies keep silent, and market leaders avoid the details